I’ve changed my routine a little bit. Traditionally, I use my evenings to wind down, relax and get ready for the next day…but over the last week I’ve been winding up! Well, if I can… why not? During COVID-19, the amount of accessible online sessions is phenomenal and there are events happening all over the world! Also, I’m within the comfort of my own home, so I can even attend online events and conferences from my bed or the kitchen bench!
Like I did on Monday night…#sogood
On Monday, I attended the online event called “The Power of the hashtag” presented by Boost Digital Media Ltd. This jam-packed presentation covered a variety of topics including a brief history of the hashtag, the generic top 10 hashtags, hashtag etiquette and creating your own hashtag. In this article, I’ve decided to focus on a few short key takeaway points from the presentation.
Just like any language, the hashtag language has evolved and they are part of our universal language now. Hashtags help people to categorise content, create a group of fans around a brand, build our communities, increase brand advocates and grow the number of followers. Hashtags can also give our social media content a sense of purpose within the online public sphere. Hashtags are here to stay in our personal and professional lives. Most people are using hashtags online across multiple platforms such as LinkedIn, Twitter, Instagram and Facebook.
Bill Gates quote, “content is king” is still alive and well. Consistent content is vital. However, it’s important to remember that online users want to see diverse content across different platforms. In this presentation, the speaker suggested offering something new each day on each channel. Also, we explored unlinking social media accounts from each other. Rather than sharing the same content across the platforms, you can add value through content published on each platform.
Sometimes, I believe we simply use hashtags because we know we NEED to or SHOULD use them in our social media posts. I attended this event to find out more about hashtags and their purpose. Many hashtag topics were covered in this presentation and it was great to hear about how/why hashtags are used and hashtag best practice for different platforms.
I’d be interested to know if you’ve ever created/invented your own hashtag and what it was used for?
Thanks for reading! Over and out!