What potentialities and limitations does online media offer activists attempting to drive social change?


‘ALC203-Assignment 2’, https://www.youtube.com/watch?v=mwhaIHVe30I, retrieved 6 February 2017.


1. Briefly outline the content of your video and the strategy (s) you adopted in creating it

The content and strategy I implemented to create this video was developed through an informative angle, revealing a detailed discussion about activism and online media through a conversational tone. Without going off on a tangent or rant, this video is built on scholarly material.

2. Explain your creation of your own content and/or your use of creative commons source material within your video

I chose to use my own images and video content. I created content viewers may not expect to see. Sometimes, extraordinary or unexpected visuals can have a lasting impact and that’s what I attempted to do with this creation.  Some people may have thought I would use pictures from protests in the streets, but I wanted to try something different. I used the pieces of paper in the natural environment to create an engaging way to pose the question. I creatively incorporated footage of ants interacting with each and moving at a face pace to describe how quickly information can be passed on from user to user in the online world. One scholarly article was licensed under creative commons so I had to reference it again with attribution.

3. Explain what strategies you used to draw on your scholarly sources to inform your video

The strategy I presented to draw on scholarly sources was to use the material to lead the discussion and then weaving my own thoughts through the video. As I chose to explore a range of topics, I attempted to incorporate scholarly material where I thought it could enhance, strengthen and add credibility to my discussion.  I believe it’s important to deliver a message in more than one way when things are moving at a fast pace so the author’s quotes appeared as I spoke about the sources.

4. Reflect on the challenges you faced and what you learnt from the exercise

From this exercise, I have learnt that if I need to create a lengthy video, I will more than likely need to download video editing software. In the past, I’ve created videos using IMovie for a couple of News Reporting units and other much shorter videos. I had some kind of idea that longer videos certainly aren’t created in a few minutes, but I haven’t actually had to create one this long before, and now I know. – If I go to the library again to create a seven minute video, I’ll know that if I leave my house around 2pmish, I won’t be leaving until past midnight! All I can say is, I’m glad I completed it when I did, otherwise things wouldn’t have run smoothly.

On reflection, I found that I researched too much for this video, a couple of weeks ago I started researching a range of different online movements, but only realised the other day that my aim is to just give people a short snippet with an informed discussion, not overload.

Putting the video together was rewarding and fun, but it was tedious because the computer I was using was extremely temperamental. It went for long periods of time where it would stop and not let me continue editing. It would slow down toward the end of my video and sometimes I was worried it was going to delete my video somehow, – this was both emotionally and physically draining. Just the thought of seeing a blank project on the screen made me feel ill, because let’s be honest it’s either nobody believes the story or you have to create it ALL OVER AGAIN. Well, I would have to create it again…but I’m so pleased the video managed to come together.

Unfortunately, due to the extreme slowness toward the end of the video, I chose not to continue adding content and this is why you might wonder why the tree image is lingering for so long. Haha! Yes, it was intentional but not intentional, if you get what I mean? I did it because we’re approaching the deadline and I didn’t want to risk a late submission. But now, when I think about it, perhaps the still tree image isn’t such a bad idea, because the viewers are able to focus on what I’m delivering through my audio without the distraction of more moving content. Perhaps next time, I could add more text over the image as there is a section of the video where it only shows an image and this might be distracting for viewers.


I have continued to engage with other ALC203 students, but I think I’ve ‘liked’ more tweets and participated in less two-way dialogue compared to earlier weeks. However, I have continued to build on my blogging skills, writing more content: Holocaust Testimonies and digital media, I watched a live performance through a phone screen and Appreciate Unexpected Moments, all shared to my Twitter profile. I participated in the #ALCMUSEUMMEMORY Challenge and #IFICOULDCROWDFUND Challenge. Whilst my Twitter presence has slightly altered I believe it is growing, I am creating more content which reflects my personal brand, which I am keen to build upon.


Andreasson, K, 2015 ‘Introduction’ in Digital Divides: The New Challenges and Opportunities of e-Inclusion. CRC Press, pp. 21-27, retrieved 6 August 2015, Ebook Library Database.

Gurevitch, M, Coleman, S & Blumler, J 2009, Political Communication: Old and New relationships, Annals of the American Academy of Political and Social Science, retrieved 3 February 2017, Econlit Database.

Hinton, S & Hjorth, L 2013, Understanding Social Media, SAGE Publications, retrieved 5 February 2017, DEAKIN UNIV LIBRARY’s Catalog.

Hopke, J & Simis, M 2015, Discourse over a contested technology on Twitter: a case study of hydraulic fracturing, Public Understanding of Social Science, retrieved 5 February 2017, SAGE Journals.

Luxton, E 2016, ‘4 billion people still don’t have access. Here’s to connect to them’, World Economic Forum, 11 May, p.1, retrieved 5 February 2017, <https://www.weforum.org/agenda/2016/05/4-billion-people-still-don-t-have-internet-access-here-s-how-to-connect-them/>.

McCaughey, M & Ayers, M 2003, Cyberactivism: Online Activism in Theory and Practice, Routledge, retrieved 5 February 2017, DEAKIN UNIV LIBRARY’s Catalog.

Creative Commons Material

Author: Jill Hopke

Name of Source: Hashtagging Politics: Transnational Anti-Fracking Movement of Twitter Practices

Journal License: CC BY-NC 3.0 – License Link: https://creativecommons.org/licenses/by-nc/3.0/



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